(Kitco News) – NFT’s are going to revolutionize the way traditional art is displayed and sold, pioneering NFT
and digital artist Amrita Sethi emphasized. “A traditional painted mural is a flat image. It is a
two-dimensional image on a wall. The wall is three-dimensional, but even a wall has a lack of
dimensions. The minute you scan the QR code and you play back the augmented reality, it starts
to add layers. It starts to animate and bring it to life,” Sethi said, comparing traditional art to
digitized art.”
An NFT (a non-fungible token), is a unique and non-interchangeable datum stored on a digital
ledger. It uses blockchain technology to establish a verified and public proof of ownership.
Sethi spoke to David Lin, anchor at Kitco News at the Future Blockchain Summit in Dubai, and
showed him how digital art works. Sethi is also known for creating “Voice Note Art,” an idea for
which she holds the intellectual rights. The idea is to take a word – and then use sound waves
that the word produces when spoken out loud to produce a picture.
Sethi explained how we will be able to see new dimensions in this new digital art world. “What
the concept of digital art and NFT’s are now doing for the creative economy is that we are able
to take away from our 2D and 3D reality, and be able to access new dimensions,” Sethi said.
“That to our brains is exactly real, even though it’s digitally there. You can switch it off, but in
our brains it’s as real as it gets.”
“Wearing specific goggles, scanning your clothes with your phone, is the future of
fashion. Augmented reality — the way we interact with our clothes, and the way we start to see
each other, we are going to start to live in a hybrid reality,” Sethi emphasized.
Sethi discussed how art is increasingly becoming digital, and with this digitization comes the opportunities for virtual reality to integrate with NFT’s. “I definitely do think this is a revolution in how we see art. I believe future generations of children will notice if art is just a flat image,” she added. “I think it’s going to be a massive change. People are so focused on the word NFT that they are forgetting about the creativity that NFT’s have unlocked.”
Sethi has a unique background, she is a former investment banker who worked for 15 years at major global financial firms. Sethi left the financial world and turned into an artist and entrepreneur.
For more on digital art and NFTs, watch the full video above. Follow David Lin on Twitter @davidlin_TV.
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